First of all, in american mass media women are shown as a exemplary housewife. Women aren't shown in any intellectual activities. They advertise house goods, food apparel, cosmetics and baby care products. Advertisers dictate to the women that they should be good caregiver. They should to take care of families and household, buy products for home and all the time are sitting at home. But honestly they buy more products that they actually need. They do this purschaise because advertisers said to buy it. As a statistic says 70 % of money in Unites States spend by women. Also mass media offers a lot of products for cooking, because women should cook. All this activities make of women perfect housewifes.
Second of all, advertisers dictate women that the goal of their life is raising children and taking care of the family. Woman should stay at home and take care of kids, buy them clothes, toys and cook their meals. And eventually they can't work and achieve their goals. Advertisers need women to be family oriented, rather than self-oriented. They need women to be housewifes, not the business women. Because a good housewife will spend a lot more money for unnecessary products that a business woman.
And the third important aspect is that Mass Media dictates women that they should be sexual object for men. As a result women buy more clothes and make-up productions. Advertisers create a picture of an ideal woman, so women all over the world have to fit this standard. Therefore they buy beauty products in order to achieve the ideal image of a woman. The key function of advertising is to get people to buy things they dont need. One way of selling excess is to promise that if women buy that it makes them better object of sexual desire.
