When we are watching TV we can observe that women athletes are rare in our media environment. The question is Why?There are few points.
-We have stereotypes about females that they are object of sexual desire,they are caregiver and nurturer.
-If happened that it is a female athlete she must play tennis and nothing more.
-Popular female sports trend to show off the athletes body and to follow to cultural stereotypes about women.
-Also popular female sports do not permit contact; female sports typically do not direct women engaging in this activity.
-And popular female sports are subjective, not objective in their judging.
One more interesting fact is that sports program are designed to exclude female audience. and again question is Why?
-Homogenity of audience. No point in gathering in audience of people who are not the target audience of your product. Wasted money,wasted efford.
Other words, sports programming exists to attract a predominantly sexual male audience. As long as that is it's purpose,the representation of women in sports will remain the same.
-We have stereotypes about females that they are object of sexual desire,they are caregiver and nurturer.
-If happened that it is a female athlete she must play tennis and nothing more.
-Popular female sports trend to show off the athletes body and to follow to cultural stereotypes about women.
-Also popular female sports do not permit contact; female sports typically do not direct women engaging in this activity.
-And popular female sports are subjective, not objective in their judging.
One more interesting fact is that sports program are designed to exclude female audience. and again question is Why?
-Homogenity of audience. No point in gathering in audience of people who are not the target audience of your product. Wasted money,wasted efford.
Other words, sports programming exists to attract a predominantly sexual male audience. As long as that is it's purpose,the representation of women in sports will remain the same.
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