- Appearance products and home products.
Therefore, advertisers want an audience that believes that a woman's role is to look good and take care of others. This woman will buy more of the stuff they are selling. The good woman is more attractive to advertisers. Therefore, media outlets that celebrate the values of the "good" woman are more attractive to advertisers.
What do we get in women's magazines? The most common picture is a happy, forced smile- the"good"woman who is married or looking for a partner, based at home for raising kids and trying to do her best.
All these aspects show us that image of "good" or "bad" woman playing weighty effect for advertisers who would like to sell more their products for typical housewifes.
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